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Marketing Kit Design at Rose Packaging

Marketing kit design is something we do well at Rose Packaging. These types of projects have different names depending on the industry. But, if you're looking for information on an advertising kit, media kit, or other types of kits, the same principles apply.

In general, these types of presentation packaging have the same purpose. And that is to share information. If the goal is telling people about your brand, your business, or otherwise, then a marketing kit is a great way to manage your image.

There are a few basics that should be integrated into any information sharing effort via any marketing kit. These are our ideas to help figure out how to arrange content from Xtensio. And we'll take control of the package design so you can focus on the information design!

Overview and summary.
Make sure that you provide a cursory overview of your company in plain language. This is something that a news or media outlet can reuse in their format. Check this often to ensure that the contacts are current!
Press releases with milestones and accomplishments.
Let your track record speak for itself. Include information on accolades received alongside major mentions of your company's growth.
Consider visualizations.
Graphs showing market share, charts of organizational reach, or more make your kit better. By looking for ways to cut down on words and literally "show" information, you can amp up your marketing kit.

It's important to keep your marketing kit and related materials as current as possible. Remember to update new contact information as well as with any new awards or mentions. These are materials that should be designed as interchangeable over time. This kind of information can change frequently. Which is why the container for these materials should be crafted with change in mind. And that's where you benefit from our expertise.

Loose Leaf Binders: 4 Functions for a Classic Product

In a world where digital information is king, why do we still need loose leaf binders? For many, the first experience with a three ring binder is through school. Homework crammed chaotically into our take home binders. That's what many think of when they think of loose-leaf binders.

Believe it or not, the looseleaf binder is a relatively new invention. And with this simple concept, the uses for binders has only grown over time. As a custom binder manufacturer, Rose Packaging works with many customers to bring their binder vision to life. And believe us, the days of the chaotic three ring binders are long gone. Here are some of the uses we see most often.

The most common use is for organizing financial information. Whether personal or otherwise, sensitive financial documents really only hold value if they are original. This means holding on to printed copies of contracts, tax statements, and so on. Though it's common to handle financial matters online, it's important to have a back-up.
Loose leaf binders are also helpful tools for portfolios and professional work samples. When interviewing for a new job or promotion, you wouldn't depend on using the interviewer’s computer to show your past work, right? Using a three ring binder of your portfolio is another common use of ring binders.
The third most common use of 3-ring binders is what we at Rose Packaging can create: promotional packets and presentation materials. Companies use binders to organize presentation materials that promote their business and the services they provide. Professionals in these roles are often called upon to give presentations. Binders are great leave-behinds because they contain all pertinent information and if done right, they are customized with your brand logo and mission statement.
The last most common uses for loose leaf binders are on a personal scale. Think collections of recipes, photos, and scrapbooking purposes.

4 Packaging Trends for 2019

Vintage-Inspired Design

The term ‘vintage’ can bring to mind a lot of things when it comes to packaging. From the bright primary colors and cartoon-clad faces of cereal boxes in 1990’s to the decorative fonts and paper labels of an old tyme shaving kit. The important thing to consider when attempting this style of packaging design is whether or not your packaging feels authentic. Well designed vintage styles evoke. When done right, vintage designs can bring customers back to the times of their youth and inspire positive feelings about the product being offered.

Minimalism

Minimalism has been a growing movement in design for quite some time and it’s not going away any time soon. Sleek, simple shapes featuring a single color and a large, sans serif font give packaging a modern, functional feel. Letting go of the frills and and flowery swirls of a more decorative design puts your product at the forefront. When done correctly, minimalist packaging can give your product an aesthetic that is both striking and luxurious.

Sustainable Packaging

Today’s consumers are becoming more and more concerned with the environmental impact of their purchases. Recyclable packaging made from recycled materials in environmentally conscious factories can win you big points with consumers. These techniques can be applied to the other styles of packaging that we’ve mentioned or they can take center stage. Using nude recycled cardboards and putting your company’s commitment to sustainability centerstage can do an excellent job grabbing customers’ attention.

Gradients

If minimalism feels a bit too… minimal for you, why not throw in a gradient? Gradients are a great way to add some color to your packaging while still maintaining a sleek, modern 2019 look. Whether you’re using a subtle gray, light to dark gradient or a more bold and vibrant color shift, gradients are a great way to add depth to your packaging. Plus they look great on and stand out in online market places.

Living Coral: 2019’s Color of the Year

Planning your next custom rigid packaging release? Don’t overlook the Pantone Color of the Year. Give your custom rigid box a trendy look by using a color that this year’s consumers will love. It’s backed by science!

What is the Pantone Color of the Year?

The Pantone Color system is the most universally used color cataloging system in the world. It dates back to 1963 and it allows for printers, designers, painters, and more to easily communicate about color choices. It works by using numbers to represent different colors. So when someone asks for a specific color, they can know for sure that’s what they’ll get!

In the year 2000, the Pantone Color Institute began its “Color of the Year” campaign. They base their choice on a handful of factors. For example, consumer trends and color psychology. They also look at emerging technologies in printing. Hundreds of brands incorporate the featured color into their marketing materials, product designs—and packaging.

What is the 2019 Color of the Year?

The color of 2019 will be Living Coral (16-1546) which Pantone describes as, “Vibrant, yet mellow.” Pantone goes on to say that, “PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.” The Pantone Color Institute’s 2019 pick is much more playful and light than 2018’s more serious “Ultra Violet.”

Living Coral feels sophisticated and playful. It’s vibrant but also natural. The color looks at home on designs with a modern feel—perfect for a custom magnetic closure box.

The Takeaway.

The Pantone Color Institute put some serious resources into their pick for “Color of the Year”—and all that forecasting, color psychology, and trend-spotting is available to your business for free. You can give your next marketing or packaging project a undeniably 2019 feel by incorporating Living Coral into it. You’ll be in good company. As an added bonus, you can throw their hashtag, #COY2019, into your promotional posts to get some free traffic. Innovative packaging starts with innovative design—make a splash with your next release by incorporating Living Coral into your color pallette.