The term ‘vintage’ can bring to mind a lot of things when it comes to packaging. From the bright primary colors and cartoon-clad faces of cereal boxes in 1990’s to the decorative fonts and paper labels of an old tyme shaving kit. The important thing to consider when attempting this style of packaging design is whether or not your packaging feels authentic. Well designed vintage styles evoke. When done right, vintage designs can bring customers back to the times of their youth and inspire positive feelings about the product being offered.
Minimalism has been a growing movement in design for quite some time and it’s not going away any time soon. Sleek, simple shapes featuring a single color and a large, sans serif font give packaging a modern, functional feel. Letting go of the frills and and flowery swirls of a more decorative design puts your product at the forefront. When done correctly, minimalist packaging can give your product an aesthetic that is both striking and luxurious.
Today’s consumers are becoming more and more concerned with the environmental impact of their purchases. Recyclable packaging made from recycled materials in environmentally conscious factories can win you big points with consumers. These techniques can be applied to the other styles of packaging that we’ve mentioned or they can take center stage. Using nude recycled cardboards and putting your company’s commitment to sustainability centerstage can do an excellent job grabbing customers’ attention.
If minimalism feels a bit too… minimal for you, why not throw in a gradient? Gradients are a great way to add some color to your packaging while still maintaining a sleek, modern 2019 look. Whether you’re using a subtle gray, light to dark gradient or a more bold and vibrant color shift, gradients are a great way to add depth to your packaging. Plus they look great on and stand out in online market places.
Planning your next custom rigid packaging release? Don’t overlook the Pantone Color of the Year. Give your custom rigid box a trendy look by using a color that this year’s consumers will love. It’s backed by science!
What is the Pantone Color of the Year?
The Pantone Color system is the most universally used color cataloging system in the world. It dates back to 1963 and it allows for printers, designers, painters, and more to easily communicate about color choices. It works by using numbers to represent different colors. So when someone asks for a specific color, they can know for sure that’s what they’ll get!
In the year 2000, the Pantone Color Institute began its “Color of the Year” campaign. They base their choice on a handful of factors. For example, consumer trends and color psychology. They also look at emerging technologies in printing. Hundreds of brands incorporate the featured color into their marketing materials, product designs—and packaging.
What is the 2019 Color of the Year?
The color of 2019 will be Living Coral (16-1546) which Pantone describes as, “Vibrant, yet mellow.” Pantone goes on to say that, “PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.” The Pantone Color Institute’s 2019 pick is much more playful and light than 2018’s more serious “Ultra Violet.”
Living Coral feels sophisticated and playful. It’s vibrant but also natural. The color looks at home on designs with a modern feel—perfect for a custom magnetic closure box.
The Pantone Color Institute put some serious resources into their pick for “Color of the Year”—and all that forecasting, color psychology, and trend-spotting is available to your business for free. You can give your next marketing or packaging project a undeniably 2019 feel by incorporating Living Coral into it. You’ll be in good company. As an added bonus, you can throw their hashtag, #COY2019, into your promotional posts to get some free traffic. Innovative packaging starts with innovative design—make a splash with your next release by incorporating Living Coral into your color pallette.