Planning your next custom rigid packaging release?   Don’t overlook the Pantone Color of the Year.  Give your custom rigid box a trendy look by using a color that this year’s consumers will love.  It’s backed by science!

What is the Pantone Color of the Year? 

The Pantone Color system is the most universally used color cataloging system in the world.   It dates back to 1963 and it allows for printers, designers, painters, and more to easily communicate about color choices.  It works by using numbers to represent different colors.  So when someone asks for a specific color, they can know for sure that’s what they’ll get!
In the year 2000, the Pantone Color Institute began its “Color of the Year” campaign.   They base their choice on a handful of factors.  For example, consumer trends and color psychology.  They also look at emerging technologies in printing.  Hundreds of brands incorporate the featured color into their marketing materials, product designs—and packaging.

What is the 2019 Color of the Year? 

The color of 2019 will be Living Coral (16-1546) which Pantone describes as, “Vibrant, yet mellow.”  Pantone goes on to say that, “PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”  The Pantone Color Institute’s 2019 pick is much more playful and light than 2018’s more serious “Ultra Violet.”
Living Coral feels sophisticated and playful.   It’s vibrant but also natural.  The color looks at home on designs with a modern feel—perfect for a custom magnetic closure box.

The Takeaway. 

The Pantone Color Institute put some serious resources into their pick for “Color of the Year”—and all that forecasting, color psychology, and trend-spotting is available to your business for free.   You can give your next marketing or packaging project a undeniably 2019 feel by incorporating Living Coral into it.  You’ll be in good company.   As an added bonus, you can throw their hashtag, #COY2019, into your promotional posts to get some free traffic.  Innovative packaging starts with innovative design—make a splash with your next release by incorporating Living Coral into your color pallette.

Living Coral: 2019’s Color of the Year