When you go to a professional sports event (okay, think back to pre-Covid times), what do you remember about the fan experience? How is it possible to mimic it via packaging?
Expectations and times are changing regarding what sports fans expect when they attend a professional event. Here in Colorado, with Empower Field at Mile High, Coors Field, and others, it’s clear that our stadiums are geared towards the fans. We’ve upped our game, and the team staff have worked to create unique experiences for every attendee. And it’s possible to to convey that same kind of experience even off the field.
Designing a package to share the experience of live sports is a tall order, but it is possible. Here is an example of how any sports organization can create an extraordinary off-the-field experience.
Think of it as a Game Day Experience Kit. What objects could help share the in-person experience? Is there a big tailgating culture around your team, or are there specific colors or visuals at every game? Consider creating a cocktail kit, tailored to the nth degree for the tailgaters. It could hold custom glasses, and a cocktail shaker. Create unique hats in your team colors, a noisemaker to bring the game home. The possibilities are endless.
And the experience doesn’t stop with the box itself. The offset printing and matte laminated wrap are signposts to any Hawkeye fan, and upon opening it up, consumers have a fun display that works with any game. It’s a great example of a thoughtful fan experience. Swipe through the pictures to see what we mean.
Ready for the Big Game
Learning and retention are hot topics for any trainer, but less so for professionals whose primary role focuses on something else. Typically, the human resources department of an organization is tasked with ensuring that employees know. There are many methods to utilize when creating training materials. Sometimes, organizations focus on the format in which the materials are handed out and less so on the quality of the products. This is where our turned edge binders can improve the quality of new employee onboarding.
Turned edge binders are ideal for HR trainings for a few reasons. When an employee wants or needs information on something specific, it’s not very likely that they will search through a learning module for the information. The ability to pick up a quality binder and quickly flip to the information is much more useful. Turned edge binders also provide a tactile experience. For some learning styles, this helps with retention.
Binders Support Adult Learning
Some things which HR departments need to consider when creating materials include these facts about adult learning:
- Adult learning is autonomous
Adults are old enough to make their own decisions, right? So when learning, they need to feel the freedom to make their own choices. This is where giving them the option to skip and return to modules as well as go at their own pace (electronically or via the turned edge binders) is an important aspect to training.
- Incorporating knowledge and life experiences increases retention
Being able to connect past experiences and knowledge base with new things helps things *stick*. Trainings which can pull out relevant experiences not only interest attendees (because they can relate) but also helps them frame the knowledge.
- Keep things goal-oriented
Building on the previous two tips: in order to keep employees on task and engaged through their experiences, it’s important that lessons have a goal or have a clear outcome. In order to maximize the learning potential, it’s important to set timeframes for completion. Providing hard cover binders alongside an e-module turns into an open-book test of sorts, which eases anxiety.
- Learning should be relevant and practical
Make it clear how these lessons tie in to their productivity or ability to do their job better. Additionally, using examples which help ground theoretical concepts helps enhance understanding.
Turned edge binders have a longer shelf life and tend to be more durable. Customers can easily make these binders their own as the covers can be printed digitally or offset to match your organization’s branding. Add ins, like pockets and adhesive trays, also increase their functionality.
The real estate market is incredibly subjective. From trends in color and design to the literal supply and demand of housing, a realtor needs to have a lot of motivation if they want to build a business and make a living. It’s even harder if they’re trying to break into the luxury real estate market. Luckily, there are plenty of tools out there, from social media to branded boxes, that can assist realtors in this end goal. But it’s not always the most expected uses that bring the biggest results.
To wit: of the new tools that realtors are encouraged to utilize is the app Tik Tok. Yup, it’s true. Tik Tok has emerged as a tool for realtors to move high end real estate.
Tik Tok trends change quickly, and it’s not a recommended tool for those who aren’t able to invest the time in keeping up. What it really comes down to is making an impression. They need to be able to stick in customer’s minds beyond the smartphone. And branded boxes are a great option for several reasons.
Luxury branded boxes are able to literally embody the realtor’s brand. Any realtors who want to create a persona that conveys high-end living should be commissioning branded boxes. Photographable and highly shareable, boxes provide opportunities for unlimited exposure. Secondly, using your branded box as a thank you gift to your buyers or sellers ensures that, in addition to the content marketing piece, you’re also going to be talked about with their circles.
It is possible to tap into influencer marketing tactics without engaging with full-on influencers. By creating and sharing things that others will, in turn, share, the impact snowballs. Start an avalanche with your branded boxes from Rose Packaging. We’ve worked with countless luxury brands and know how to create high end packaging. Even on a budget.
Catalog production might feel like a relic from history. From memories of the giant Sears catalog (also know as the Big Book Catalog), filling the mailbox with the ridiculous range of products to more modern, slimmer catalogs that usually focused specifically on a particular product, or theme. When you think about it, catalogs are really just movable showrooms for products. That’s why using a catalog binder is a great idea – it’s literally for protecting your product showroom.
Catalog binders are a great companion to any kind of document or set of materials that are presented to multiple people. The most obvious reason is, of course, prolonging the life of these documents. A turned edge binder uses rigid chipboard to ensure the longevity of the product, more than what a simple vinyl binder would offer. Think of your homework days… What would better protect your assignments in their binders?
In addition to protection, these binders also offer elements of customization. Rose Packaging offers a variety of printing styles. Offset printing, screen printing, foil stamping and more are just a few of the methods available. Some organizations also opt to simply have a sleeve on either sides of the binder. This allows them to swap out covers as they want or need as branding or marketing strategy changes.
There are many different ways in which you can choose to customize a binder. From the closure rings to the print options and more, Sunrise Packaging can create something that is one-of-a-kind to go along with your products. We can’t promise that it’ll induce the nostalgia of the Sears catalog. But it will create a different, positive impression for your customers.
When you’re ready to dive a little deeper in the catalog binder options, give us a call. Our team is ready to help!