When you go to a professional sports event (okay, think back to pre-Covid times), what do you remember about the fan experience? How is it possible to mimic it via packaging?
Expectations and times are changing regarding what sports fans expect when they attend a professional event. Here in Colorado, with Empower Field at Mile High, Coors Field, and others, it’s clear that our stadiums are geared towards the fans. We’ve upped our game, and the team staff have worked to create unique experiences for every attendee. And it’s possible to to convey that same kind of experience even off the field.
Designing a package to share the experience of live sports is a tall order, but it is possible. Here is an example of how any sports organization can create an extraordinary off-the-field experience.
Think of it as a Game Day Experience Kit. What objects could help share the in-person experience? Is there a big tailgating culture around your team, or are there specific colors or visuals at every game? Consider creating a cocktail kit, tailored to the nth degree for the tailgaters. It could hold custom glasses, and a cocktail shaker. Create unique hats in your team colors, a noisemaker to bring the game home. The possibilities are endless.
And the experience doesn’t stop with the box itself. The offset printing and matte laminated wrap are signposts to any Hawkeye fan, and upon opening it up, consumers have a fun display that works with any game. It’s a great example of a thoughtful fan experience. Swipe through the pictures to see what we mean.
Ready for the Big Game
