Packaging as a Brand Investment

Making a brand investment is a great way to bring value to your organization. And we'd argue that one of the most effective implementations is through customized packaging.

Packaging covers a wide area, we know. It might be a product your organization sells that needs a rebrand. It could be your new employee materials need a new binder. At Rose Packaging, we can help craft a wide variety of packaging solutions. We'll integrate your branding into our design to help you create a cohesive look for internal as well as external packages.

Investing in Packaging is a Brand Investment

Brands and packaging styles are both subject to trends. Think of the change in how businesses present themselves over the past decade. We're seeing tons of minimalism, flat colors, badge logos, sans serif fonts. And the list goes on. If your brand isn't using jumping on these trends, or simply isn't as dynamic as it could be, a brand investment could be a wise focus for your company.

Whatever path forward you choose, a brand revamp needs to be reflected in your company's packaging. Internal and external. It's an important way to market the organization to customers. It also helps your employees feel invested in the new brand elements. Rose Packaging can help facilitate this refresh in multiple ways.

brand investment

What Does Your Brand Tell People?

A brand investment is a packaging refresh. At Rose Packaging, we can help you redesign or maybe completely redo boxes. We can suggest and implement high end finishing touches, or reprint in a new color palette and typefaces. Whatever is encompassed in your revised brand, let us figure out how it affects your packaging needs.  We'll ensure that your new packaging stands out in the crowd (or on the shelf, depending on your product's placement).

Ready to talk refresh? Reach out the the team today!

Luxury Real Estate Branded Boxes

The real estate market is incredibly subjective. From trends in color and design to the literal supply and demand of housing, a realtor needs to have a lot of motivation if they want to build a business and make a living. It’s even harder if they’re trying to break into the luxury real estate market. Luckily, there are plenty of tools out there, from social media to branded boxes, that can assist realtors in this end goal. But it’s not always the most expected uses that bring the biggest results.

Your New Age Branded Boxesluxury real estate

To wit: of the new tools that realtors are encouraged to utilize is the app Tik Tok. Yup, it’s true. Tik Tok has emerged as a tool for realtors to move high end real estate.

Tik Tok trends change quickly, and it’s not a recommended tool for those who aren’t able to invest the time in keeping up. What it really comes down to is making an impression. They need to be able to stick in customer’s minds beyond the smartphone. And branded boxes are a great option for several reasons.

Luxury branded boxes are able to literally embody the realtor’s brand. Any realtors who want to create a persona that conveys high-end living should be commissioning branded boxes. Photographable and highly shareable, boxes provide opportunities for unlimited exposure. Secondly, using your branded box as a thank you gift to your buyers or sellers ensures that, in addition to the content marketing piece, you’re also going to be talked about with their circles.

It is possible to tap into influencer marketing tactics without engaging with full-on influencers. By creating and sharing things that others will, in turn, share, the impact snowballs. Start an avalanche with your branded boxes from Rose Packaging. We’ve worked with countless luxury brands and know how to create high end packaging. Even on a budget.